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@@ -109,7 +109,7 @@ donors, and sponsors?
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Impact is no doubt difficult to measure, but this
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hybrid approach for understanding all parts of the *Sun*'s mission and
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-fulfillment of it hopefully yields an accurate depiction of the publication's first year. We also hope that what we have done will be useful to other news organizations seeking to evaluate their public benefit.
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+fulfillment of it hopefully yields an accurate depiction of the publication's first year. We also hope that what we have done will be useful to other news organizations seeking to evaluate their public benefit. In the long term, however, it is probably best that specific standards from journalism simply inform how journalism PBCs fill out a more standard, cross-industry instrument like the [B Impact Assessment](https://app.bimpactassessment.net/login).
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Public Benefit Corporation status is an emerging strategy for better
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reflecting the dual role of journalism as a public service and a
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