diff --git a/app/(app)/create/layout.tsx b/app/(app)/create/layout.tsx
index fddfe16..018228c 100644
--- a/app/(app)/create/layout.tsx
+++ b/app/(app)/create/layout.tsx
@@ -6,6 +6,7 @@ import { routeMetadata } from "../../../lib/siteMetadata";
 
 export const metadata: Metadata = routeMetadata("/create", {
   title: messages.metadata.create.title,
+  description: messages.metadata.create.description,
 });
 
 export default function CreateFlowLayout({ children }: { children: ReactNode }) {
diff --git a/app/(app)/create/review-template/[slug]/layout.tsx b/app/(app)/create/review-template/[slug]/layout.tsx
new file mode 100644
index 0000000..873bea2
--- /dev/null
+++ b/app/(app)/create/review-template/[slug]/layout.tsx
@@ -0,0 +1,36 @@
+import type { Metadata } from "next";
+import type { ReactNode } from "react";
+import messages from "../../../../../messages/en/index";
+import { routeMetadata } from "../../../../../lib/siteMetadata";
+import { getRuleTemplateBySlug } from "../../../../../lib/server/ruleTemplates";
+import { templateReviewDocument } from "../../../../../lib/templates/governanceTemplateCatalog";
+
+type LayoutProps = {
+  children: ReactNode;
+  params: Promise<{ slug: string }>;
+};
+
+export async function generateMetadata({
+  params,
+}: LayoutProps): Promise<Metadata> {
+  const { slug: raw } = await params;
+  const slug = decodeURIComponent(raw);
+  const row = await getRuleTemplateBySlug(slug);
+  const document = templateReviewDocument(slug, row);
+
+  const title = document?.title ?? messages.metadata.create.title;
+  const description =
+    document?.description || messages.metadata.create.description;
+  return routeMetadata(`/create/review-template/${encodeURIComponent(slug)}`, {
+    title: {
+      absolute: messages.metadata.titleTemplate.replace("%s", title),
+    },
+    description,
+    openGraph: { title, description },
+    twitter: { title, description },
+  });
+}
+
+export default function TemplateReviewLayout({ children }: LayoutProps) {
+  return children;
+}
diff --git a/app/(app)/profile/layout.tsx b/app/(app)/profile/layout.tsx
index cc647aa..0b5d20f 100644
--- a/app/(app)/profile/layout.tsx
+++ b/app/(app)/profile/layout.tsx
@@ -1,19 +1,18 @@
-import dynamic from "next/dynamic";
-import type { ReactNode } from "react";
+import { Suspense, type ReactNode } from "react";
+import FooterWithOrigin from "../../components/navigation/FooterWithOrigin";
 
 /** Profile uses the public marketing footer; other `(app)` routes stay footer-free. */
-const Footer = dynamic(() => import("../../components/navigation/Footer"), {
-  loading: () => (
-    <footer className="w-full min-h-[200px] bg-[var(--color-surface-default-primary)]" />
-  ),
-  ssr: true,
-});
-
 export default function ProfileLayout({ children }: { children: ReactNode }) {
   return (
     <>
       {children}
-      <Footer />
+      <Suspense
+        fallback={
+          <footer className="min-h-[200px] w-full bg-[var(--color-surface-default-primary)]" />
+        }
+      >
+        <FooterWithOrigin />
+      </Suspense>
     </>
   );
 }
diff --git a/app/(marketing)/_components/LegalDocumentPage.tsx b/app/(marketing)/_components/LegalDocumentPage.tsx
index 956752d..a5c9081 100644
--- a/app/(marketing)/_components/LegalDocumentPage.tsx
+++ b/app/(marketing)/_components/LegalDocumentPage.tsx
@@ -6,6 +6,8 @@ import {
   type LegalDocumentMessages,
   type LegalDocumentSlug,
 } from "../../../lib/legalSyntheticPost";
+import { getRequestSiteOrigin } from "../../../lib/requestSiteOrigin";
+import { absoluteSiteUrl } from "../../../lib/siteMetadata";
 import ContentBanner from "../../components/sections/ContentBanner";
 
 type LegalDocumentPageProps = {
@@ -97,11 +99,12 @@ export function legalPageMetadata(
  * articles, Ask Organizer, and decorative shapes.
  * https://www.figma.com/design/agv0VBLiBlcnSAaiAORgPR/Community-Rule-System?node-id=19003-23305
  */
-export default function LegalDocumentPage({
+export default async function LegalDocumentPage({
   slug,
   path,
   page,
 }: LegalDocumentPageProps) {
+  const origin = await getRequestSiteOrigin();
   const post = buildLegalSyntheticPost(slug, page);
 
   const structuredData = {
@@ -109,12 +112,12 @@ export default function LegalDocumentPage({
     "@type": "WebPage",
     name: page.banner.title,
     description: page.banner.description,
-    url: `https://communityrule.com${path}`,
+    url: absoluteSiteUrl(path, origin),
     dateModified: page.banner.date,
     publisher: {
       "@type": "Organization",
       name: "CommunityRule",
-      url: "https://communityrule.com",
+      url: absoluteSiteUrl("/", origin),
     },
   };
 
@@ -126,13 +129,13 @@ export default function LegalDocumentPage({
         "@type": "ListItem",
         position: 1,
         name: "Home",
-        item: "https://communityrule.com",
+        item: absoluteSiteUrl("/", origin),
       },
       {
         "@type": "ListItem",
         position: 2,
         name: page.banner.title,
-        item: `https://communityrule.com${path}`,
+        item: absoluteSiteUrl(path, origin),
       },
     ],
   };
diff --git a/app/(marketing)/blog/[slug]/page.tsx b/app/(marketing)/blog/[slug]/page.tsx
index aea35e4..1b9c2c2 100644
--- a/app/(marketing)/blog/[slug]/page.tsx
+++ b/app/(marketing)/blog/[slug]/page.tsx
@@ -8,7 +8,9 @@ import {
   getRelatedBlogPosts,
 } from "../../../../lib/content";
 import { logger } from "../../../../lib/logger";
+import { getRequestSiteOrigin } from "../../../../lib/requestSiteOrigin";
 import {
+  absoluteSiteUrl,
   articleShareImages,
   routeMetadata,
 } from "../../../../lib/siteMetadata";
@@ -130,6 +132,8 @@ export default async function BlogPostPage({ params }: PageProps) {
     3,
   );
 
+  const origin = await getRequestSiteOrigin();
+
   // Generate structured data for search engines
   const structuredData = {
     "@context": "https://schema.org",
@@ -143,19 +147,19 @@ export default async function BlogPostPage({ params }: PageProps) {
     publisher: {
       "@type": "Organization",
       name: "CommunityRule",
-      url: "https://communityrule.com",
+      url: absoluteSiteUrl("/", origin),
       logo: {
         "@type": "ImageObject",
-        url: "https://communityrule.com/assets/logos/community-rule.svg",
+        url: absoluteSiteUrl("/assets/logos/community-rule.svg", origin),
       },
     },
     datePublished: post.frontmatter.date,
     dateModified: post.frontmatter.date,
     mainEntityOfPage: {
       "@type": "WebPage",
-      "@id": `https://communityrule.com/blog/${post.slug}`,
+      "@id": absoluteSiteUrl(`/blog/${post.slug}`, origin),
     },
-    url: `https://communityrule.com/blog/${post.slug}`,
+    url: absoluteSiteUrl(`/blog/${post.slug}`, origin),
     articleSection: "Community Building",
     keywords: ["community", "governance", "decision making", "collaboration"],
   };
@@ -169,19 +173,19 @@ export default async function BlogPostPage({ params }: PageProps) {
         "@type": "ListItem",
         position: 1,
         name: "Home",
-        item: "https://communityrule.com",
+        item: absoluteSiteUrl("/", origin),
       },
       {
         "@type": "ListItem",
         position: 2,
         name: "Blog",
-        item: "https://communityrule.com/blog",
+        item: absoluteSiteUrl("/blog", origin),
       },
       {
         "@type": "ListItem",
         position: 3,
         name: post.frontmatter.title,
-        item: `https://communityrule.com/blog/${post.slug}`,
+        item: absoluteSiteUrl(`/blog/${post.slug}`, origin),
       },
     ],
   };
diff --git a/app/(marketing)/how-it-works/page.tsx b/app/(marketing)/how-it-works/page.tsx
index e6cd904..6c316a4 100644
--- a/app/(marketing)/how-it-works/page.tsx
+++ b/app/(marketing)/how-it-works/page.tsx
@@ -10,7 +10,8 @@ import {
   buildHowItWorksSyntheticPost,
   HOW_IT_WORKS_SENTINEL_SLUG,
 } from "../../../lib/howItWorksSyntheticPost";
-import { routeMetadata } from "../../../lib/siteMetadata";
+import { getRequestSiteOrigin } from "../../../lib/requestSiteOrigin";
+import { absoluteSiteUrl, routeMetadata } from "../../../lib/siteMetadata";
 import ContentBanner from "../../components/sections/ContentBanner";
 import ContentTemplateDecorativeShapes from "../_components/ContentTemplateDecorativeShapes";
 import AskOrganizer from "../../components/sections/AskOrganizer";
@@ -36,14 +37,15 @@ export async function generateMetadata(): Promise<Metadata> {
     keywords: meta.keywords,
     openGraph: {
       title: page.banner.title,
-      description: page.banner.description,
+      description: meta.description,
       type: "website",
       siteName: messages.metadata.siteName,
     },
   });
 }
 
-export default function HowItWorksPage() {
+export default async function HowItWorksPage() {
+  const origin = await getRequestSiteOrigin();
   const page = messages.pages.howItWorks;
   const syntheticPost = buildHowItWorksSyntheticPost(page);
 
@@ -61,12 +63,12 @@ export default function HowItWorksPage() {
     "@context": "https://schema.org",
     "@type": "WebPage",
     name: page.banner.title,
-    description: page.banner.description,
-    url: "https://communityrule.com/how-it-works",
+    description: messages.metadata.howItWorks.description,
+    url: absoluteSiteUrl("/how-it-works", origin),
     publisher: {
       "@type": "Organization",
       name: "CommunityRule",
-      url: "https://communityrule.com",
+      url: absoluteSiteUrl("/", origin),
     },
   };
 
@@ -78,13 +80,13 @@ export default function HowItWorksPage() {
         "@type": "ListItem",
         position: 1,
         name: "Home",
-        item: "https://communityrule.com",
+        item: absoluteSiteUrl("/", origin),
       },
       {
         "@type": "ListItem",
         position: 2,
         name: page.banner.title,
-        item: "https://communityrule.com/how-it-works",
+        item: absoluteSiteUrl("/how-it-works", origin),
       },
     ],
   };
diff --git a/app/(marketing)/layout.tsx b/app/(marketing)/layout.tsx
index f18d61a..d7b228c 100644
--- a/app/(marketing)/layout.tsx
+++ b/app/(marketing)/layout.tsx
@@ -1,22 +1,12 @@
-import dynamic from "next/dynamic";
 import { Suspense, type ReactNode } from "react";
 import ConditionalNavigation from "../components/navigation/ConditionalNavigation";
+import FooterWithOrigin from "../components/navigation/FooterWithOrigin";
 import SkipToContent from "../components/navigation/SkipToContent";
 import { MessagesProvider } from "../contexts/MessagesContext";
 import { AuthModalProvider } from "../contexts/AuthModalContext";
 import { MAIN_CONTENT_ID } from "../../lib/mainContent";
 import marketingMessages from "../../messages/en/marketing";
 
-// Site footer is part of the public marketing chrome only — not rendered for
-// signed-in product surfaces, admin dashboards, or dev previews. See
-// `.cursor/rules/routes.mdc` for the full chrome composition map.
-const Footer = dynamic(() => import("../components/navigation/Footer"), {
-  loading: () => (
-    <footer className="bg-[var(--color-surface-default-primary)] w-full min-h-[200px]" />
-  ),
-  ssr: true,
-});
-
 export default function MarketingLayout({ children }: { children: ReactNode }) {
   return (
     <MessagesProvider messages={marketingMessages}>
@@ -37,7 +27,13 @@ export default function MarketingLayout({ children }: { children: ReactNode }) {
         >
           {children}
         </main>
-        <Footer />
+        <Suspense
+          fallback={
+            <footer className="min-h-[200px] w-full bg-[var(--color-surface-default-primary)]" />
+          }
+        >
+          <FooterWithOrigin />
+        </Suspense>
       </AuthModalProvider>
     </MessagesProvider>
   );
diff --git a/app/(marketing)/page.tsx b/app/(marketing)/page.tsx
index ad82ead..a53faae 100644
--- a/app/(marketing)/page.tsx
+++ b/app/(marketing)/page.tsx
@@ -8,7 +8,18 @@ import HeroBanner from "../components/sections/HeroBanner";
 import AskOrganizer from "../components/sections/AskOrganizer";
 import { MarketingRuleStackSection } from "./_components/MarketingRuleStackSection";
 
-export const metadata: Metadata = routeMetadata("/");
+export const metadata: Metadata = routeMetadata("/", {
+  title: { absolute: messages.metadata.home.title },
+  description: messages.metadata.home.description,
+  openGraph: {
+    title: messages.metadata.home.title,
+    description: messages.metadata.home.description,
+  },
+  twitter: {
+    title: messages.metadata.home.title,
+    description: messages.metadata.home.description,
+  },
+});
 
 // Code split below-the-fold components to reduce initial bundle size
 const LogoWall = dynamic(() => import("../components/sections/LogoWall"), {
diff --git a/app/(marketing)/templates/page.tsx b/app/(marketing)/templates/page.tsx
index 344ae01..9270b86 100644
--- a/app/(marketing)/templates/page.tsx
+++ b/app/(marketing)/templates/page.tsx
@@ -10,6 +10,7 @@ import TemplatesPageClient from "./TemplatesPageClient";
 
 export const metadata: Metadata = routeMetadata("/templates", {
   title: messages.metadata.templates.title,
+  description: messages.metadata.templates.description,
   openGraph: {
     images: templatesShareImages(),
   },
diff --git a/app/(marketing)/use-cases/[slug]/page.tsx b/app/(marketing)/use-cases/[slug]/page.tsx
index 7233bca..ed0ce5f 100644
--- a/app/(marketing)/use-cases/[slug]/page.tsx
+++ b/app/(marketing)/use-cases/[slug]/page.tsx
@@ -12,7 +12,8 @@ import {
   USE_CASE_DETAIL_SLUGS,
   useCaseContentKeyForSlug,
 } from "../../../../lib/useCaseSyntheticPost";
-import { routeMetadata } from "../../../../lib/siteMetadata";
+import { getRequestSiteOrigin } from "../../../../lib/requestSiteOrigin";
+import { absoluteSiteUrl, routeMetadata } from "../../../../lib/siteMetadata";
 import ContentBanner from "../../../components/sections/ContentBanner";
 import AskOrganizer from "../../../components/sections/AskOrganizer";
 import type { AskOrganizerVariant } from "../../../components/sections/AskOrganizer/AskOrganizer.types";
@@ -56,6 +57,7 @@ export default async function UseCaseDetailPage({ params }: PageProps) {
     notFound();
   }
 
+  const origin = await getRequestSiteOrigin();
   const detail = messages.pages.useCasesDetail;
   const entry = getUseCaseDetailEntry(slug, detail);
   const syntheticPost = buildUseCaseSyntheticPost(slug, detail);
@@ -69,11 +71,11 @@ export default async function UseCaseDetailPage({ params }: PageProps) {
     "@type": "WebPage",
     name: entry.banner.title,
     description: entry.banner.description,
-    url: `https://communityrule.com/use-cases/${slug}`,
+    url: absoluteSiteUrl(`/use-cases/${slug}`, origin),
     publisher: {
       "@type": "Organization",
       name: "CommunityRule",
-      url: "https://communityrule.com",
+      url: absoluteSiteUrl("/", origin),
     },
   };
 
@@ -85,19 +87,19 @@ export default async function UseCaseDetailPage({ params }: PageProps) {
         "@type": "ListItem",
         position: 1,
         name: "Home",
-        item: "https://communityrule.com",
+        item: absoluteSiteUrl("/", origin),
       },
       {
         "@type": "ListItem",
         position: 2,
         name: "Learn",
-        item: "https://communityrule.com/learn",
+        item: absoluteSiteUrl("/learn", origin),
       },
       {
         "@type": "ListItem",
         position: 3,
         name: entry.banner.title,
-        item: `https://communityrule.com/use-cases/${slug}`,
+        item: absoluteSiteUrl(`/use-cases/${slug}`, origin),
       },
     ],
   };
diff --git a/app/components/cards/CaseStudy/CaseStudy.view.tsx b/app/components/cards/CaseStudy/CaseStudy.view.tsx
index f9ea5b7..022eedb 100644
--- a/app/components/cards/CaseStudy/CaseStudy.view.tsx
+++ b/app/components/cards/CaseStudy/CaseStudy.view.tsx
@@ -42,6 +42,7 @@ function CaseStudyView({
   className = "",
 }: CaseStudyProps) {
   const Art = SURFACE_ART[surface];
+  const named = imageAlt.trim().length > 0;
   return (
     <div
       data-figma-node="21993-32352"
@@ -52,8 +53,9 @@ function CaseStudyView({
       ) : (
         <div className="absolute inset-0">
           <Art
-            role="img"
-            aria-label={imageAlt}
+            role={named ? "img" : undefined}
+            aria-label={named ? imageAlt : undefined}
+            aria-hidden={named ? undefined : true}
             data-case-study-art={SURFACE_ART_DATA_KEY[surface]}
             width="100%"
             height="100%"
diff --git a/app/components/content/ContentContainer/ContentContainer.container.tsx b/app/components/content/ContentContainer/ContentContainer.container.tsx
index a5d36f0..9357ff9 100644
--- a/app/components/content/ContentContainer/ContentContainer.container.tsx
+++ b/app/components/content/ContentContainer/ContentContainer.container.tsx
@@ -50,8 +50,7 @@ const ContentContainerContainer = memo<ContentContainerProps>(
     };
 
     const iconImage = leadingImageSrc ?? getIconImage(post.slug);
-    const iconAlt =
-      leadingImageAlt ?? `Icon for ${post.frontmatter.title}`;
+    const iconAlt = leadingImageAlt ?? "";
 
     const formattedDate = new Date(post.frontmatter.date).toLocaleDateString(
       "en-US",
diff --git a/app/components/navigation/ConditionalNavigation.tsx b/app/components/navigation/ConditionalNavigation.tsx
index de5f373..64ef9aa 100644
--- a/app/components/navigation/ConditionalNavigation.tsx
+++ b/app/components/navigation/ConditionalNavigation.tsx
@@ -1,4 +1,5 @@
 import { getNavAuthSignedIn } from "../../../lib/server/navAuth";
+import { getRequestSiteOrigin } from "../../../lib/requestSiteOrigin";
 import ConditionalNavigationClient from "./ConditionalNavigationClient";
 
 /**
@@ -7,5 +8,11 @@ import ConditionalNavigationClient from "./ConditionalNavigationClient";
  */
 export default async function ConditionalNavigation() {
   const initialSignedIn = await getNavAuthSignedIn();
-  return <ConditionalNavigationClient initialSignedIn={initialSignedIn} />;
+  const siteOrigin = await getRequestSiteOrigin();
+  return (
+    <ConditionalNavigationClient
+      initialSignedIn={initialSignedIn}
+      siteOrigin={siteOrigin}
+    />
+  );
 }
diff --git a/app/components/navigation/ConditionalNavigationClient.tsx b/app/components/navigation/ConditionalNavigationClient.tsx
index e020cdb..ffcbc14 100644
--- a/app/components/navigation/ConditionalNavigationClient.tsx
+++ b/app/components/navigation/ConditionalNavigationClient.tsx
@@ -7,6 +7,7 @@ import TopWithPathname from "./Top/TopWithPathname";
 
 export type ConditionalNavigationClientProps = {
   initialSignedIn: boolean;
+  siteOrigin: string;
 };
 
 /**
@@ -14,14 +15,16 @@ export type ConditionalNavigationClientProps = {
  * parent Server Component (`ConditionalNavigation`) via `initialSignedIn`.
  */
 const ConditionalNavigationClient = memo(
-  ({ initialSignedIn }: ConditionalNavigationClientProps) => {
+  ({ initialSignedIn, siteOrigin }: ConditionalNavigationClientProps) => {
     const pathname = usePathname();
 
     if (isChromelessNavigationPath(pathname)) {
       return null;
     }
 
-    return <TopWithPathname initialSignedIn={initialSignedIn} />;
+    return (
+      <TopWithPathname initialSignedIn={initialSignedIn} siteOrigin={siteOrigin} />
+    );
   },
 );
 
diff --git a/app/components/navigation/Footer.tsx b/app/components/navigation/Footer.tsx
index d740512..5ebd689 100644
--- a/app/components/navigation/Footer.tsx
+++ b/app/components/navigation/Footer.tsx
@@ -6,13 +6,14 @@ import Link from "next/link";
 import Logo from "../asset/Logo";
 import Divider from "../utility/Divider";
 import { getAssetPath, ASSETS } from "../../../lib/assetUtils";
+import { PRODUCTION_SITE_ORIGIN } from "../../../lib/siteMetadata";
 
 /**
  * Figma: "Navigation / Footer" (18411-62917).
  * Tiers: smallest viewports (below `md`), `md` through `lg`, `lg` and up.
  * Matches `--breakpoint-md: 640px`, `--breakpoint-lg: 1024px` in `app/tailwind.css`.
  */
-const Footer = memo(() => {
+const Footer = memo(({ siteOrigin = PRODUCTION_SITE_ORIGIN }: { siteOrigin?: string }) => {
   const t = useTranslation("footer");
   const tChrome = useTranslation("controlsChrome");
 
@@ -36,7 +37,7 @@ const Footer = memo(() => {
     "@type": "Organization",
     name: t("organization.name"),
     email: t("organization.email"),
-    url: t("organization.url"),
+    url: siteOrigin,
     sameAs: [
       t("social.bluesky.url"),
       t("social.gitea.url"),
diff --git a/app/components/navigation/FooterWithOrigin.tsx b/app/components/navigation/FooterWithOrigin.tsx
new file mode 100644
index 0000000..bdb94a9
--- /dev/null
+++ b/app/components/navigation/FooterWithOrigin.tsx
@@ -0,0 +1,8 @@
+import Footer from "./Footer";
+import { getRequestSiteOrigin } from "../../../lib/requestSiteOrigin";
+
+/** Footer JSON-LD uses the request origin, same host as the page canonical. */
+export default async function FooterWithOrigin() {
+  const siteOrigin = await getRequestSiteOrigin();
+  return <Footer siteOrigin={siteOrigin} />;
+}
diff --git a/app/components/navigation/Top/Top.container.tsx b/app/components/navigation/Top/Top.container.tsx
index 6fdcb1a..d847933 100644
--- a/app/components/navigation/Top/Top.container.tsx
+++ b/app/components/navigation/Top/Top.container.tsx
@@ -14,6 +14,7 @@ import Button from "../../buttons/Button";
 import AvatarContainer from "../../asset/AvatarContainer";
 import Avatar from "../../asset/Avatar";
 import { getAssetPath, ASSETS } from "../../../../lib/assetUtils";
+import { PRODUCTION_SITE_ORIGIN, websiteJsonLd } from "../../../../lib/siteMetadata";
 import { prepareFreshCreateFlowEntrySync } from "../../../(app)/create/utils/prepareFreshCreateFlowEntry";
 import { TopView } from "./Top.view";
 import type { TopProps } from "./Top.types";
@@ -24,10 +25,10 @@ export const avatarImageSources = [
   getAssetPath(ASSETS.AVATAR_1),
 ] as const;
 
-/** @deprecated Use `avatarImageSources` — alts are resolved in `TopContainer` via `topNav` messages. */
-export const avatarImages = avatarImageSources.map((src, index) => ({
+/** @deprecated Use `avatarImageSources`. The portraits are decorative. */
+export const avatarImages = avatarImageSources.map((src) => ({
   src,
-  alt: `Avatar ${3 - index}`,
+  alt: "",
 }));
 
 /** Padding/type that tracks lg/xl Menu sizes without cloning the items per breakpoint. */
@@ -44,12 +45,17 @@ const FOLDER_CREATE_RULE_RESPONSIVE_CLASS =
   "md:p-[var(--space-200)] md:gap-[var(--space-050)] md:text-x-small-label lg:p-[var(--space-300)] lg:gap-[var(--space-150)] lg:text-medium-label xl:p-[var(--space-400)] xl:gap-[var(--space-200)] xl:text-x-large-label";
 
 const TopContainer = memo<TopProps>(
-  ({ folderTop = false, loggedIn = false, profile = false, logIn = true }) => {
+  ({
+    folderTop = false,
+    loggedIn = false,
+    profile = false,
+    logIn = true,
+    siteOrigin = PRODUCTION_SITE_ORIGIN,
+  }) => {
     const pathname = usePathname();
     const router = useRouter();
     const { openLogin } = useAuthModal();
     const t = useTranslation("header");
-    const tTopNav = useTranslation("topNav");
 
     /**
      * `Top` is hidden on `/create` routes by ConditionalNavigationClient, so
@@ -64,20 +70,7 @@ const TopContainer = memo<TopProps>(
       router.push("/create/informational");
     }, [loggedIn, router]);
 
-    const schemaData = {
-      "@context": "https://schema.org",
-      "@type": "WebSite",
-      name: "CommunityRule",
-      url: "https://communityrule.com",
-      ...(folderTop && {
-        description: tTopNav("schemaDescription"),
-      }),
-      potentialAction: {
-        "@type": "SearchAction",
-        target: "https://communityrule.com/search?q={search_term_string}",
-        "query-input": "required name=search_term_string",
-      },
-    };
+    const schemaData = websiteJsonLd(siteOrigin);
 
     const logoSize = folderTop ? "topNavFolderTop" : "topNavHeader";
 
@@ -188,11 +181,11 @@ const TopContainer = memo<TopProps>(
                 : "max-sm:hidden lg:-space-x-[var(--space-250)] xl:-space-x-[13px]"
             }
           >
-            {avatarImageSources.map((src, index) => (
+            {avatarImageSources.map((src) => (
               <Avatar
                 key={src}
                 src={src}
-                alt={tTopNav(`avatarAlts.${3 - index}`)}
+                alt=""
                 size="small"
                 className={
                   folderTop
diff --git a/app/components/navigation/Top/Top.types.ts b/app/components/navigation/Top/Top.types.ts
index 99f8028..8465f79 100644
--- a/app/components/navigation/Top/Top.types.ts
+++ b/app/components/navigation/Top/Top.types.ts
@@ -7,6 +7,8 @@ export interface TopProps {
   folderTop?: boolean;
   profile?: boolean;
   logIn?: boolean;
+  /** Absolute origin for the WebSite JSON-LD block. */
+  siteOrigin?: string;
 }
 
 export interface TopViewProps {
@@ -15,16 +17,10 @@ export interface TopViewProps {
   profile: boolean;
   logIn: boolean;
   schemaData: {
-    "@context": string;
-    "@type": string;
+    "@context": "https://schema.org";
+    "@type": "WebSite";
     name: string;
     url: string;
-    description?: string;
-    potentialAction: {
-      "@type": string;
-      target: string;
-      "query-input": string;
-    };
   };
   logoSize: "topNavFolderTop" | "topNavHeader";
   renderNavigationItems: () => React.ReactNode;
diff --git a/app/components/navigation/Top/Top.view.tsx b/app/components/navigation/Top/Top.view.tsx
index eb845db..9753cf1 100644
--- a/app/components/navigation/Top/Top.view.tsx
+++ b/app/components/navigation/Top/Top.view.tsx
@@ -1,7 +1,6 @@
 "use client";
 
 import { memo } from "react";
-import Script from "next/script";
 import { useTranslation } from "../../../contexts/MessagesContext";
 import { ASSETS, getAssetPath } from "../../../../lib/assetUtils";
 import Menu from "../Menu";
@@ -32,8 +31,7 @@ function TopView({
   if (folderTop) {
     return (
       <>
-        <Script
-          id="top-navigation-schema"
+        <script
           type="application/ld+json"
           dangerouslySetInnerHTML={{ __html: JSON.stringify(schemaData) }}
         />
diff --git a/app/components/sections/CardSteps/CardSteps.view.tsx b/app/components/sections/CardSteps/CardSteps.view.tsx
index bb86d29..956cf36 100644
--- a/app/components/sections/CardSteps/CardSteps.view.tsx
+++ b/app/components/sections/CardSteps/CardSteps.view.tsx
@@ -35,17 +35,18 @@ function CardStepsView({
               />
             </div>
 
-            <div className="grid grid-cols-1 gap-y-[var(--space-600)] lg:grid-cols-3 lg:gap-[var(--space-600)]">
+            <ol className="m-0 grid list-none grid-cols-1 gap-y-[var(--space-600)] p-0 lg:grid-cols-3 lg:gap-[var(--space-600)]">
               {steps.map((item, index) => (
-                <Step
-                  key={index}
-                  number={index + 1}
-                  text={item.text}
-                  iconShape={item.iconShape}
-                  iconColor={item.iconColor}
-                />
+                <li key={item.text} className="min-w-0">
+                  <Step
+                    number={index + 1}
+                    text={item.text}
+                    iconShape={item.iconShape}
+                    iconColor={item.iconColor}
+                  />
+                </li>
               ))}
-            </div>
+            </ol>
 
             <div className="text-center">
               <Button
diff --git a/app/components/sections/QuoteBlock/QuoteBlock.view.tsx b/app/components/sections/QuoteBlock/QuoteBlock.view.tsx
index cb8ad1b..0d0d69c 100644
--- a/app/components/sections/QuoteBlock/QuoteBlock.view.tsx
+++ b/app/components/sections/QuoteBlock/QuoteBlock.view.tsx
@@ -2,7 +2,6 @@
 
 import { memo } from "react";
 import Image from "next/image";
-import { useTranslation } from "../../../contexts/MessagesContext";
 import QuoteDecor from "./QuoteDecor";
 import QuoteStatementDecor from "./QuoteStatementDecor";
 import type { QuoteBlockViewProps } from "./QuoteBlock.types";
@@ -21,9 +20,6 @@ function QuoteBlockView({
   currentAvatarSrc,
   onImageError,
 }: QuoteBlockViewProps) {
-  const t = useTranslation("quoteBlock");
-  const avatarAlt = t("avatarAlt").replace("{author}", author);
-
   if (config.citationLayout) {
     return (
       <section
@@ -147,7 +143,7 @@ function QuoteBlockView({
               {!imageError ? (
                 <Image
                   src={currentAvatarSrc}
-                  alt={avatarAlt}
+                  alt=""
                   width={64}
                   height={64}
                   className={`filter sepia ${config.avatar}`}
diff --git a/app/components/sections/SectionNumber.tsx b/app/components/sections/SectionNumber.tsx
index 545e2ea..0e30dad 100644
--- a/app/components/sections/SectionNumber.tsx
+++ b/app/components/sections/SectionNumber.tsx
@@ -18,11 +18,11 @@ const SectionNumber = memo<SectionNumberProps>(({ number }) => {
   };
 
   return (
-    <div className="relative size-[40px] overflow-visible">
+    <div className="relative size-[40px] overflow-visible" aria-hidden>
       {/* eslint-disable-next-line @next/next/no-img-element -- dynamic src from getImageSrc */}
       <img
         src={getImageSrc(number)}
-        alt={`Section ${number}`}
+        alt=""
         className="absolute left-1/2 top-1/2 size-[47.37px] max-w-none -translate-x-1/2 -translate-y-1/2 rotate-15"
       />
       <div className="absolute inset-0 flex items-center justify-center">
diff --git a/app/components/type/TripleStep/TripleStep.view.tsx b/app/components/type/TripleStep/TripleStep.view.tsx
index 58f5bcb..a6247ab 100644
--- a/app/components/type/TripleStep/TripleStep.view.tsx
+++ b/app/components/type/TripleStep/TripleStep.view.tsx
@@ -38,8 +38,9 @@ function TripleStepView({
           >
             {heading}
           </h2>
+          <ol className="m-0 flex list-none flex-col gap-[var(--space-1000)] p-0">
           {steps.map((step, index) => (
-            <div
+            <li
               key={step.title}
               className="flex flex-col items-start gap-[var(--space-400)]"
             >
@@ -58,8 +59,9 @@ function TripleStepView({
                   {step.body}
                 </p>
               </div>
-            </div>
+            </li>
           ))}
+          </ol>
           <div className="flex justify-start">
             <Button
               href={ctaHref}
diff --git a/app/hooks/useSchemaData.ts b/app/hooks/useSchemaData.ts
index 3eb1622..b248a62 100644
--- a/app/hooks/useSchemaData.ts
+++ b/app/hooks/useSchemaData.ts
@@ -17,11 +17,6 @@ export interface SchemaWebSite {
   "@type": "WebSite";
   name: string;
   url: string;
-  potentialAction?: {
-    "@type": "SearchAction";
-    target: string;
-    "query-input": string;
-  };
 }
 
 export interface SchemaHowTo {
@@ -108,14 +103,10 @@ export function useSchemaData(
         url: string;
         sameAs?: string[];
       }
-    | {
+      | {
         type: "WebSite";
         name: string;
         url: string;
-        potentialAction?: {
-          target: string;
-          "query-input": string;
-        };
       }
     | {
         type: "HowTo";
@@ -168,13 +159,6 @@ export function useSchemaData(
           "@type": "WebSite",
           name: config.name,
           url: config.url,
-          ...(config.potentialAction && {
-            potentialAction: {
-              "@type": "SearchAction",
-              target: config.potentialAction.target,
-              "query-input": config.potentialAction["query-input"],
-            },
-          }),
         } as SchemaWebSite;
 
       case "HowTo":
diff --git a/lib/requestSiteOrigin.ts b/lib/requestSiteOrigin.ts
new file mode 100644
index 0000000..ae2a6c0
--- /dev/null
+++ b/lib/requestSiteOrigin.ts
@@ -0,0 +1,12 @@
+import { headers } from "next/headers";
+import { originFromHost, resolveRequestHost } from "./siteMetadata";
+
+/** Public origin of this request. Prerender falls back inside `originFromHost`. */
+export async function getRequestSiteOrigin(): Promise<string> {
+  const headerStore = await headers();
+  const host = resolveRequestHost(
+    headerStore.get("x-forwarded-host"),
+    headerStore.get("host"),
+  );
+  return originFromHost(host);
+}
diff --git a/lib/siteMetadata.ts b/lib/siteMetadata.ts
index 29220b1..3b66922 100644
--- a/lib/siteMetadata.ts
+++ b/lib/siteMetadata.ts
@@ -7,8 +7,11 @@ import {
 } from "./assetUtils";
 import metadataMessages from "../messages/en/metadata.json";
 
-/** Production origin used for sitemap URLs and as the metadata-host fallback. */
-export const PRODUCTION_SITE_ORIGIN = "https://communityrule.com";
+/**
+ * Production origin. Sitemap URLs and prerendered canonicals use this when
+ * no request host and no `CLOUDRON_APP_ORIGIN` are available.
+ */
+export const PRODUCTION_SITE_ORIGIN = "https://communityrule.info";
 
 /** Open Graph / Twitter large-card raster size. */
 const OG_IMAGE_SIZE = { width: 1200, height: 630 } as const;
@@ -115,6 +118,31 @@ export function metadataBaseUrl(): URL {
   return new URL(originFromHost(null));
 }
 
+/** Origin baked into prerendered pages: app origin when set, otherwise production. */
+export function configuredSiteOrigin(): string {
+  return originFromHost(null);
+}
+
+/** Absolute URL for canonicals and JSON-LD. Same origin as `metadataBase`. */
+export function absoluteSiteUrl(
+  pathname: string,
+  origin: string = configuredSiteOrigin(),
+): string {
+  const path = canonicalPath(pathname);
+  if (path === "/") return origin;
+  return `${origin}${path}`;
+}
+
+/** WebSite block. No SearchAction — the site has no search page. */
+export function websiteJsonLd(origin: string) {
+  return {
+    "@context": "https://schema.org" as const,
+    "@type": "WebSite" as const,
+    name: "CommunityRule",
+    url: origin,
+  };
+}
+
 type ShareImage = {
   url: string;
   width: number;
@@ -207,8 +235,13 @@ export function routeMetadata(
   const defaultImages = defaultShareImages();
   const openGraph = metadata.openGraph ?? {};
   const twitter = metadata.twitter ?? {};
+  const pageTitle = typeof metadata.title === "string" ? metadata.title : undefined;
+  const pageDescription =
+    typeof metadata.description === "string" ? metadata.description : undefined;
   const mergedOpenGraph = {
     images: defaultImages,
+    ...(pageTitle ? { title: pageTitle } : {}),
+    ...(pageDescription ? { description: pageDescription } : {}),
     ...openGraph,
     url: openGraph.url ?? path,
   };
@@ -232,7 +265,9 @@ export function routeMetadata(
     },
     openGraph: mergedOpenGraph,
     twitter: {
-      card: "summary_large_image",
+      card: "summary_large_image" as const,
+      ...(pageTitle ? { title: pageTitle } : {}),
+      ...(pageDescription ? { description: pageDescription } : {}),
       images: derivedTwitterImages,
       ...twitter,
     },
@@ -276,7 +311,5 @@ export function buildRobots(
 }
 
 export function sitemapUrl(pathname: string): string {
-  const path = canonicalPath(pathname);
-  if (path === "/") return PRODUCTION_SITE_ORIGIN;
-  return `${PRODUCTION_SITE_ORIGIN}${path}`;
+  return absoluteSiteUrl(pathname, PRODUCTION_SITE_ORIGIN);
 }
diff --git a/lib/templates/governanceTemplateCatalog.ts b/lib/templates/governanceTemplateCatalog.ts
index 3b9334e..1e51e6a 100644
--- a/lib/templates/governanceTemplateCatalog.ts
+++ b/lib/templates/governanceTemplateCatalog.ts
@@ -165,3 +165,21 @@ export function getGovernanceTemplateCatalogEntry(
 ): GovernanceTemplateCatalogEntry | undefined {
   return bySlug.get(slug);
 }
+
+/**
+ * Title and description for a template review document. A saved row wins;
+ * otherwise the static catalog. Unknown slugs return null so the page can
+ * fall back to the create-flow title.
+ */
+export function templateReviewDocument(
+  slug: string,
+  db: { title?: string | null; description?: string | null } | null,
+): { title: string; description: string } | null {
+  const catalog = bySlug.get(slug);
+  const title = db?.title?.trim() || catalog?.title;
+  if (!title) return null;
+  return {
+    title,
+    description: db?.description?.trim() || catalog?.description || "",
+  };
+}
diff --git a/messages/en/components/controlsChrome.json b/messages/en/components/controlsChrome.json
index fb2d25c..d60b4a9 100644
--- a/messages/en/components/controlsChrome.json
+++ b/messages/en/components/controlsChrome.json
@@ -15,14 +15,14 @@
   "hintDefault": "Hint text here",
   "toggleOption": "Toggle option",
   "toggleSwitch": "Toggle switch",
-  "closeDialog": "Close dialog",
+  "closeDialog": "Close",
   "moreOptions": "More options",
   "moreOptionsMenu": "More options menu",
-  "closeAlert": "Close alert",
+  "closeAlert": "Close",
   "helpIconAlt": "Help",
   "footerAriaLabel": "Footer",
   "createFlowFooterAriaLabel": "Create Flow Footer",
-  "logoAlt": "CommunityRule Logo",
+  "logoAlt": "CommunityRule",
   "logoText": "CommunityRule",
   "loadingTemplates": "Loading templates",
   "loadingCreateFlow": "Loading create flow",
diff --git a/messages/en/components/footer.json b/messages/en/components/footer.json
index 59ee8a2..9d5c5b7 100644
--- a/messages/en/components/footer.json
+++ b/messages/en/components/footer.json
@@ -3,7 +3,7 @@
   "organization": {
     "name": "Media Economies Design Lab",
     "email": "medlab@colorado.edu",
-    "url": "https://communityrule.com"
+    "url": "https://communityrule.info"
   },
   "social": {
     "bluesky": {
diff --git a/messages/en/components/quoteBlock.json b/messages/en/components/quoteBlock.json
index 32f3d73..8635126 100644
--- a/messages/en/components/quoteBlock.json
+++ b/messages/en/components/quoteBlock.json
@@ -1,3 +1,3 @@
 {
-  "avatarAlt": "Portrait of {author}"
+  "_comment": "Quote portraits are decorative. The caption next to the photo names the person."
 }
diff --git a/messages/en/components/topNav.json b/messages/en/components/topNav.json
index cf34676..5da3c3c 100644
--- a/messages/en/components/topNav.json
+++ b/messages/en/components/topNav.json
@@ -1,8 +1,3 @@
 {
-  "avatarAlts": {
-    "1": "Avatar 1",
-    "2": "Avatar 2",
-    "3": "Avatar 3"
-  },
-  "schemaDescription": "Build operating manuals for successful communities"
+  "_comment": "Create-rule portraits are decorative. The button label names the control, so the photos have no alt text."
 }
diff --git a/messages/en/metadata.json b/messages/en/metadata.json
index c80fdb4..b6a4723 100644
--- a/messages/en/metadata.json
+++ b/messages/en/metadata.json
@@ -3,12 +3,12 @@
   "siteName": "CommunityRule",
   "titleTemplate": "%s — CommunityRule",
   "shareImage": {
-    "defaultAlt": "CommunityRule — build operating manuals for successful communities",
+    "defaultAlt": "CommunityRule — build structure before you need it",
     "templatesAlt": "CommunityRule governance templates"
   },
   "home": {
-    "title": "CommunityRule - Build operating manuals for successful communities",
-    "description": "Help your community make important decisions in a way that reflects its unique values.",
+    "title": "Build structure before you need it — CommunityRule",
+    "description": "Strong communities agree on four things early. They settle how they talk, who belongs, how they decide and what happens when they disagree. Write yours down together.",
     "keywords": [
       "community",
       "governance",
@@ -32,10 +32,12 @@
     "description": "See how groups use CommunityRule, who it is for, and practical guides for organizing together."
   },
   "templates": {
-    "title": "Templates"
+    "title": "Templates",
+    "description": "These are popular patterns for making decisions in mutual aid and open source communities. You can use them as they are or as a starting place for customizing your own CommunityRule."
   },
   "create": {
-    "title": "Create"
+    "title": "Create",
+    "description": "This flow will give you recommendations to improve your community and help you put together a proposal for your group to consider."
   },
   "blog": {
     "title": "Blog",
@@ -132,7 +134,7 @@
   },
   "howItWorks": {
     "title": "A Guide to CommunityRule",
-    "description": "CommunityRule is a modular governance toolkit designed to help democratic groups build, customize, and publish their own Operating Manual.",
+    "description": "Sketch your Rule in CommunityRule, then make it your community's own over five short meetings.",
     "keywords": [
       "how it works",
       "community governance",
@@ -152,7 +154,7 @@
   },
   "cookies": {
     "title": "Cookies Settings",
-    "description": "CommunityRule uses one cookie, to keep you signed in.",
+    "description": "CommunityRule uses cookies to keep you signed in and to let you claim a rule you published without an account.",
     "keywords": ["cookies", "session", "privacy", "communityrule"]
   }
 }
diff --git a/messages/en/modals/share.json b/messages/en/modals/share.json
index 39f7b4c..ea7af0b 100644
--- a/messages/en/modals/share.json
+++ b/messages/en/modals/share.json
@@ -9,6 +9,6 @@
   "discord": "Discord",
   "email": "Email",
   "done": "Done",
-  "closeDialogAriaLabel": "Close share dialog",
+  "closeDialogAriaLabel": "Close",
   "moreOptionsAriaLabel": "More share options"
 }
diff --git a/messages/en/pages/howItWorks.json b/messages/en/pages/howItWorks.json
index c975286..2a4bffb 100644
--- a/messages/en/pages/howItWorks.json
+++ b/messages/en/pages/howItWorks.json
@@ -1,7 +1,7 @@
 {
   "banner": {
     "title": "A Guide to CommunityRule",
-    "description": "CommunityRule is a modular governance toolkit designed to help democratic groups build, customize, and publish their own Operating Manual.",
+    "description": "Sketch your Rule in CommunityRule, then make it your community's own over five short meetings.",
     "author": "CommunityRule",
     "date": "2026-01-15"
   },
diff --git a/messages/en/pages/learn.json b/messages/en/pages/learn.json
index 6bf8c7d..16f6172 100644
--- a/messages/en/pages/learn.json
+++ b/messages/en/pages/learn.json
@@ -4,9 +4,9 @@
     "title": ["See how groups use", "CommunityRule"]
   },
   "caseStudyTiles": {
-    "mutualAidColoradoAlt": "Mutual Aid Colorado logo",
-    "foodNotBombsAlt": "Food Not Bombs logo",
-    "boulderStreetMedicsAlt": "Boulder Street Medics logo",
+    "mutualAidColoradoAlt": "",
+    "foodNotBombsAlt": "",
+    "boulderStreetMedicsAlt": "",
     "links": [
       {
         "href": "/use-cases/mutual-aid-colorado",
diff --git a/messages/en/pages/workshops.json b/messages/en/pages/workshops.json
index 7854d42..ab7382b 100644
--- a/messages/en/pages/workshops.json
+++ b/messages/en/pages/workshops.json
@@ -50,14 +50,14 @@
         "name": "Nathan Schneider",
         "bio": "Nathan Schneider started CommunityRule and wrote Everything for Everyone, a book about the co-op tradition.",
         "image": "/assets/marketing/workshops/nathan-schneider.png",
-        "imageAlt": "Nathan Schneider"
+        "imageAlt": ""
       },
       {
         "id": "dani",
         "name": "Dani Shipley",
         "bio": "Dani Shipley led experience design on CommunityRule and organizes with co-ops and mutual aid communities in Colorado.",
         "image": "/assets/marketing/workshops/dani-shipley.png",
-        "imageAlt": "Dani Shipley"
+        "imageAlt": ""
       }
     ]
   },
diff --git a/tests/components/Alert.test.tsx b/tests/components/Alert.test.tsx
index 526de4d..2493d45 100644
--- a/tests/components/Alert.test.tsx
+++ b/tests/components/Alert.test.tsx
@@ -36,7 +36,7 @@ describe("Alert dismiss control", () => {
   it("omits close button when onClose is absent", () => {
     render(<Alert title="T" description="D" />);
     expect(
-      screen.queryByRole("button", { name: "Close alert" }),
+      screen.queryByRole("button", { name: "Close" }),
     ).not.toBeInTheDocument();
   });
 
@@ -44,7 +44,7 @@ describe("Alert dismiss control", () => {
     const user = userEvent.setup();
     const onClose = vi.fn();
     render(<Alert title="T" onClose={onClose} />);
-    await user.click(screen.getByRole("button", { name: "Close alert" }));
+    await user.click(screen.getByRole("button", { name: "Close" }));
     expect(onClose).toHaveBeenCalledTimes(1);
   });
 
@@ -54,7 +54,7 @@ describe("Alert dismiss control", () => {
       <Alert title="T" onClose={onClose} hasTrailingIcon={false} />,
     );
     expect(
-      screen.queryByRole("button", { name: "Close alert" }),
+      screen.queryByRole("button", { name: "Close" }),
     ).not.toBeInTheDocument();
   });
 });
diff --git a/tests/components/ConfirmStakeholdersPage.test.tsx b/tests/components/ConfirmStakeholdersPage.test.tsx
index 38c2d98..a878344 100644
--- a/tests/components/ConfirmStakeholdersPage.test.tsx
+++ b/tests/components/ConfirmStakeholdersPage.test.tsx
@@ -32,7 +32,7 @@ describe("ConfirmStakeholdersScreen", () => {
     expect(
       screen.getByText(/Congratulations! You've drafted your CommunityRule!/i),
     ).toBeInTheDocument();
-    await user.click(screen.getByRole("button", { name: "Close alert" }));
+    await user.click(screen.getByRole("button", { name: "Close" }));
     expect(
       screen.queryByText(
         /Congratulations! You've drafted your CommunityRule!/i,
diff --git a/tests/components/Create.test.tsx b/tests/components/Create.test.tsx
index 0e59858..63eced6 100644
--- a/tests/components/Create.test.tsx
+++ b/tests/components/Create.test.tsx
@@ -55,7 +55,7 @@ describe("Create", () => {
   it("calls onClose when close button is clicked", () => {
     const onClose = vi.fn();
     renderWithProviders(<Create {...defaultProps} onClose={onClose} />);
-    const closeButton = screen.getByLabelText("Close dialog");
+    const closeButton = screen.getByLabelText("Close");
     fireEvent.click(closeButton);
     expect(onClose).toHaveBeenCalledTimes(1);
   });
@@ -269,7 +269,7 @@ describe("Create", () => {
       </Create>,
     );
 
-    const closeButton = screen.getByLabelText("Close dialog");
+    const closeButton = screen.getByLabelText("Close");
     screen.getByLabelText("Test Input"); // Verify input is rendered
 
     // Focus should start on first focusable element (close button)
diff --git a/tests/components/Dialog.test.tsx b/tests/components/Dialog.test.tsx
index d4e1204..341a869 100644
--- a/tests/components/Dialog.test.tsx
+++ b/tests/components/Dialog.test.tsx
@@ -114,7 +114,7 @@ describe("Dialog", () => {
   it("calls onClose when close control is activated", () => {
     const onClose = vi.fn();
     renderWithProviders(<Dialog {...defaultProps} onClose={onClose} />);
-    fireEvent.click(screen.getByLabelText("Close dialog"));
+    fireEvent.click(screen.getByLabelText("Close"));
     expect(onClose).toHaveBeenCalledTimes(1);
   });
 
diff --git a/tests/components/FinalReviewPage.test.tsx b/tests/components/FinalReviewPage.test.tsx
index d33ecd5..a6fefa0 100644
--- a/tests/components/FinalReviewPage.test.tsx
+++ b/tests/components/FinalReviewPage.test.tsx
@@ -440,9 +440,9 @@ describe("FinalReviewScreen — chip detail modal", () => {
     expect(
       within(dialog).getByRole("button", { name: "Save" }),
     ).toBeInTheDocument();
-    expect(
-      within(dialog).queryByRole("button", { name: "Close" }),
-    ).not.toBeInTheDocument();
+    expect(within(dialog).getAllByRole("button", { name: "Close" })).toHaveLength(
+      1,
+    );
   });
 
   it("opens Save for a values chip (use-without-changes seeded snapshot)", async () => {
@@ -579,7 +579,7 @@ describe("FinalReviewScreen — chip detail modal", () => {
     expect(
       within(dialog).queryByRole("button", { name: "Back" }),
     ).not.toBeInTheDocument();
-    fireEvent.click(within(dialog).getByLabelText("Close dialog"));
+    fireEvent.click(within(dialog).getByLabelText("Close"));
     await waitFor(() => {
       expect(screen.queryByRole("dialog")).not.toBeInTheDocument();
     });
diff --git a/tests/components/Login.test.tsx b/tests/components/Login.test.tsx
index 4683b09..757bf22 100644
--- a/tests/components/Login.test.tsx
+++ b/tests/components/Login.test.tsx
@@ -92,7 +92,7 @@ describe("Login", () => {
     await waitFor(() => {
       expect(screen.getByRole("dialog")).toBeInTheDocument();
     });
-    fireEvent.click(screen.getByLabelText("Close dialog"));
+    fireEvent.click(screen.getByLabelText("Close"));
     expect(onClose).toHaveBeenCalledTimes(1);
   });
 
@@ -169,7 +169,7 @@ describe("Login", () => {
     await waitFor(() => {
       expect(screen.getByRole("dialog")).toBeInTheDocument();
     });
-    expect(screen.getByLabelText("Close dialog")).toBeInTheDocument();
+    expect(screen.getByLabelText("Close")).toBeInTheDocument();
     expect(screen.queryByLabelText("More options")).not.toBeInTheDocument();
   });
 });
diff --git a/tests/components/Logo.test.tsx b/tests/components/Logo.test.tsx
index fa32283..00454f4 100644
--- a/tests/components/Logo.test.tsx
+++ b/tests/components/Logo.test.tsx
@@ -31,14 +31,14 @@ componentTestSuite<LogoProps>(config);
 describe("Logo (behavioral tests)", () => {
   it("renders as a link to home", () => {
     render(<Logo />);
-    const logo = screen.getByRole("link", { name: /communityrule logo/i });
+    const logo = screen.getByRole("link", { name: "CommunityRule" });
     expect(logo).toHaveAttribute("href", "/");
-    expect(logo).toHaveAttribute("aria-label", "CommunityRule Logo");
+    expect(logo).toHaveAttribute("aria-label", "CommunityRule");
   });
 
   it("animates the mark on hover without scaling the wordmark", () => {
     render(<Logo />);
-    const logo = screen.getByRole("link", { name: /communityrule logo/i });
+    const logo = screen.getByRole("link", { name: "CommunityRule" });
     const wordmark = screen.getByText("CommunityRule");
     const mark = logo.querySelector("img");
     expect(logo).toHaveClass("group");
@@ -48,7 +48,7 @@ describe("Logo (behavioral tests)", () => {
 
   it("renders logo icon", () => {
     render(<Logo />);
-    expect(screen.getByAltText("CommunityRule Logo")).toBeInTheDocument();
+    expect(screen.getByAltText("CommunityRule")).toBeInTheDocument();
   });
 
   it("renders text by default", () => {
@@ -60,7 +60,7 @@ describe("Logo (behavioral tests)", () => {
     const { container } = render(<Logo wordmark={false} />);
     const textElement = container.querySelector(".hidden");
     expect(textElement).toBeInTheDocument();
-    expect(screen.getByAltText("CommunityRule Logo")).toBeInTheDocument();
+    expect(screen.getByAltText("CommunityRule")).toBeInTheDocument();
   });
 
   it("applies inverse palette styling when palette is inverse", () => {
diff --git a/tests/components/SectionNumber.test.tsx b/tests/components/SectionNumber.test.tsx
index 7e61f71..24e8bcf 100644
--- a/tests/components/SectionNumber.test.tsx
+++ b/tests/components/SectionNumber.test.tsx
@@ -1,19 +1,22 @@
-import { render, screen } from "@testing-library/react";
+import { render } from "@testing-library/react";
 import { describe, it, expect } from "vitest";
 import "@testing-library/jest-dom/vitest";
 import SectionNumber from "../../app/components/sections/SectionNumber";
 
 describe("SectionNumber", () => {
   it("rotates the shape and keeps the numeral upright", () => {
-    render(<SectionNumber number={1} />);
+    const { container } = render(<SectionNumber number={1} />);
 
-    const numeral = screen.getByText("1");
+    const numeral = container.querySelector("span");
+    expect(numeral).toHaveTextContent("1");
     expect(numeral).toHaveClass("text-large-label");
-    expect(numeral.className).not.toMatch(/rotate/);
+    expect(numeral?.className).not.toMatch(/rotate/);
 
-    const shape = screen.getByAltText("Section 1");
+    const shape = container.querySelector("img");
+    expect(shape).toHaveAttribute("alt", "");
     expect(shape).toHaveClass("rotate-15");
-    expect(shape.parentElement).not.toHaveClass("rotate-15");
-    expect(shape.parentElement?.className).not.toMatch(/-rotate-/);
+    expect(shape?.parentElement).toHaveAttribute("aria-hidden", "true");
+    expect(shape?.parentElement).not.toHaveClass("rotate-15");
+    expect(shape?.parentElement?.className).not.toMatch(/-rotate-/);
   });
 });
diff --git a/tests/e2e/critical-journeys.spec.ts b/tests/e2e/critical-journeys.spec.ts
index 534fe42..30fe811 100644
--- a/tests/e2e/critical-journeys.spec.ts
+++ b/tests/e2e/critical-journeys.spec.ts
@@ -143,7 +143,7 @@ test.describe("Critical User Journeys", () => {
     await expect(page.locator("header")).toBeVisible();
 
     // Test logo click
-    const logoLinks = page.locator('a[aria-label="CommunityRule Logo"]');
+    const logoLinks = page.locator('a[aria-label="CommunityRule"]');
     const logoCount = await logoLinks.count();
     expect(logoCount).toBeGreaterThan(0);
 
diff --git a/tests/pages/communication-methods.test.jsx b/tests/pages/communication-methods.test.jsx
index f8e51c9..b7025ed 100644
--- a/tests/pages/communication-methods.test.jsx
+++ b/tests/pages/communication-methods.test.jsx
@@ -429,7 +429,7 @@ describe("Create flow communication-methods page", () => {
     expect(within(dialog).getByText("Guidelines")).toBeInTheDocument();
     expect(within(dialog).getByRole("textbox")).toHaveValue("Enter norms here");
     await user.click(
-      within(dialog).getByRole("button", { name: "Close dialog" }),
+      within(dialog).getByRole("button", { name: "Close" }),
     );
 
     const metaAfterClose = latest.customMethodCardMetaById ?? {};
diff --git a/tests/pages/decision-approaches.test.jsx b/tests/pages/decision-approaches.test.jsx
index cf74016..f53d45f 100644
--- a/tests/pages/decision-approaches.test.jsx
+++ b/tests/pages/decision-approaches.test.jsx
@@ -483,7 +483,7 @@ describe("Create flow decision-approaches page", () => {
       screen.getByRole("checkbox", { name: "Steward finances" }),
     ).not.toBeChecked();
     await user.click(
-      within(doocracyDialog).getByRole("button", { name: "Close dialog" }),
+      within(doocracyDialog).getByRole("button", { name: "Close" }),
     );
     await waitFor(() => {
       expect(screen.queryByRole("dialog")).not.toBeInTheDocument();
@@ -541,7 +541,7 @@ describe("Create flow decision-approaches page", () => {
       }),
     ).toBeInTheDocument();
     await user.click(
-      within(doocracyDialog).getByRole("button", { name: "Close dialog" }),
+      within(doocracyDialog).getByRole("button", { name: "Close" }),
     );
     await user.click(await screen.findByRole("button", { name: "Discard" }));
     await waitFor(() => {
@@ -639,7 +639,7 @@ describe("Create flow decision-approaches page", () => {
       }),
     ).toBeInTheDocument();
     await user.click(
-      within(lazyAgain).getByRole("button", { name: "Close dialog" }),
+      within(lazyAgain).getByRole("button", { name: "Close" }),
     );
     await waitFor(() => {
       expect(screen.queryByRole("dialog")).not.toBeInTheDocument();
diff --git a/tests/unit/ContentContainer.test.jsx b/tests/unit/ContentContainer.test.jsx
index 2b19673..33435d0 100644
--- a/tests/unit/ContentContainer.test.jsx
+++ b/tests/unit/ContentContainer.test.jsx
@@ -26,6 +26,13 @@ vi.mock("../../lib/assetUtils", () => ({
 }));
 
 // Mock blog post data
+function decorativeIcon() {
+  const icon = document.querySelector("img");
+  expect(icon).toBeTruthy();
+  expect(icon).toHaveAttribute("alt", "");
+  return icon;
+}
+
 const mockPost = {
   slug: "test-article",
   frontmatter: {
@@ -57,7 +64,7 @@ describe("ContentContainer", () => {
   it("displays the icon correctly", () => {
     render(<ContentContainer post={mockPost} />);
 
-    const icon = screen.getByAltText("Icon for Test Article Title");
+    const icon = decorativeIcon();
     expect(icon).toBeInTheDocument();
     expect(icon).toHaveAttribute(
       "src",
@@ -125,9 +132,7 @@ describe("ContentContainer", () => {
   it("has proper spacing between icon and text", () => {
     render(<ContentContainer post={mockPost} />);
 
-    const iconContainer = screen
-      .getByAltText("Icon for Test Article Title")
-      .closest("div");
+    const iconContainer = decorativeIcon().closest("div");
     const textContainer = screen.getByText("Test Article Title").closest("div");
 
     // Check the content container (parent of icon)
@@ -169,7 +174,7 @@ describe("ContentContainer", () => {
   it("uses per-article tag assets for catalog slugs", () => {
     const { rerender } = render(<ContentContainer post={mockPost} />);
 
-    let icon = screen.getByAltText("Icon for Test Article Title");
+    let icon = decorativeIcon();
     expect(icon).toHaveAttribute(
       "src",
       "/content/blog/resolving-active-conflicts-tag.svg",
@@ -178,7 +183,7 @@ describe("ContentContainer", () => {
     const post2 = { ...mockPost, slug: "operational-security-mutual-aid" };
     rerender(<ContentContainer post={post2} />);
 
-    icon = screen.getByAltText("Icon for Test Article Title");
+    icon = decorativeIcon();
     expect(icon).toHaveAttribute(
       "src",
       "/content/blog/operational-security-mutual-aid-tag.svg",
@@ -187,7 +192,7 @@ describe("ContentContainer", () => {
     const post3 = { ...mockPost, slug: "making-decisions-without-hierarchy" };
     rerender(<ContentContainer post={post3} />);
 
-    icon = screen.getByAltText("Icon for Test Article Title");
+    icon = decorativeIcon();
     expect(icon).toHaveAttribute(
       "src",
       "/content/blog/making-decisions-without-hierarchy-tag.svg",
@@ -211,7 +216,7 @@ describe("ContentContainer", () => {
   it("applies correct responsive sizing for xs breakpoint", () => {
     render(<ContentContainer post={mockPost} size="xs" />);
 
-    const icon = screen.getByAltText("Icon for Test Article Title");
+    const icon = decorativeIcon();
     expect(icon).toHaveClass("w-[60px]", "h-[30px]");
 
     const title = screen.getByText("Test Article Title");
@@ -224,7 +229,7 @@ describe("ContentContainer", () => {
   it("applies correct responsive sizing for responsive breakpoint", () => {
     render(<ContentContainer post={mockPost} size="responsive" />);
 
-    const icon = screen.getByAltText("Icon for Test Article Title");
+    const icon = decorativeIcon();
     expect(icon).toHaveClass("w-[60px]", "h-[30px]");
 
     const title = screen.getByText("Test Article Title");
@@ -237,8 +242,8 @@ describe("ContentContainer", () => {
   it("has proper accessibility attributes", () => {
     render(<ContentContainer post={mockPost} />);
 
-    const icon = screen.getByAltText("Icon for Test Article Title");
-    expect(icon).toHaveAttribute("alt", "Icon for Test Article Title");
+    const icon = decorativeIcon();
+    expect(icon).toHaveAttribute("alt", "");
   });
 
   it("handles long titles gracefully", () => {
diff --git a/tests/unit/QuoteBlock.test.jsx b/tests/unit/QuoteBlock.test.jsx
index ec5f72a..3199286 100644
--- a/tests/unit/QuoteBlock.test.jsx
+++ b/tests/unit/QuoteBlock.test.jsx
@@ -21,7 +21,7 @@ describe("QuoteBlock Component", () => {
     expect(
       screen.getByText("The Tyranny of Structurelessness"),
     ).toBeInTheDocument();
-    expect(screen.getByAltText("Portrait of Jo Freeman")).toBeInTheDocument();
+    expect(document.querySelector("img")).toHaveAttribute("alt", "");
   });
 
   test("renders with custom props", () => {
diff --git a/tests/unit/governanceTemplateCatalog.test.ts b/tests/unit/governanceTemplateCatalog.test.ts
index 81b79c4..71e3730 100644
--- a/tests/unit/governanceTemplateCatalog.test.ts
+++ b/tests/unit/governanceTemplateCatalog.test.ts
@@ -3,6 +3,7 @@ import {
   GOVERNANCE_TEMPLATE_CATALOG,
   GOVERNANCE_TEMPLATE_HOME_SLUGS,
   getGovernanceTemplatesForHome,
+  templateReviewDocument,
 } from "../../lib/templates/governanceTemplateCatalog";
 
 /**
@@ -48,4 +49,19 @@ describe("governanceTemplateCatalog (Figma 21764-16435)", () => {
     ]);
     expect(getGovernanceTemplatesForHome()).toHaveLength(4);
   });
+
+  it("puts the template name in the review document title", () => {
+    expect(templateReviewDocument("consensus", null)).toEqual({
+      title: "Consensus",
+      description:
+        "Important decisions require unanimous agreement. Proposals pass only if no serious objections remain.",
+    });
+    expect(
+      templateReviewDocument("consensus", {
+        title: "Saved Consensus",
+        description: "Saved description",
+      })?.title,
+    ).toBe("Saved Consensus");
+    expect(templateReviewDocument("missing-slug", null)).toBeNull();
+  });
 });
diff --git a/tests/unit/hooks/useSchemaData.test.jsx b/tests/unit/hooks/useSchemaData.test.jsx
index b516314..597dc9e 100644
--- a/tests/unit/hooks/useSchemaData.test.jsx
+++ b/tests/unit/hooks/useSchemaData.test.jsx
@@ -24,16 +24,12 @@ describe("useSchemaData", () => {
     });
   });
 
-  test("generates WebSite schema", () => {
+  test("generates WebSite schema without a search action", () => {
     const { result } = renderHook(() =>
       useSchemaData({
         type: "WebSite",
         name: "Test Site",
         url: "https://example.com",
-        potentialAction: {
-          target: "https://example.com/search?q={search_term_string}",
-          "query-input": "required name=search_term_string",
-        },
       }),
     );
 
@@ -42,12 +38,8 @@ describe("useSchemaData", () => {
       "@type": "WebSite",
       name: "Test Site",
       url: "https://example.com",
-      potentialAction: {
-        "@type": "SearchAction",
-        target: "https://example.com/search?q={search_term_string}",
-        "query-input": "required name=search_term_string",
-      },
     });
+    expect(result.current).not.toHaveProperty("potentialAction");
   });
 
   test("generates HowTo schema", () => {
diff --git a/tests/unit/siteMetadata.test.ts b/tests/unit/siteMetadata.test.ts
index 0b7b069..eade5a2 100644
--- a/tests/unit/siteMetadata.test.ts
+++ b/tests/unit/siteMetadata.test.ts
@@ -1,8 +1,10 @@
 import { afterEach, describe, expect, it } from "vitest";
 import metadataMessages from "../../messages/en/metadata.json";
 import {
+  absoluteSiteUrl,
   articleShareImages,
   buildRobots,
+  configuredSiteOrigin,
   metadataBaseUrl,
   NO_INDEX_ROBOTS,
   originFromHost,
@@ -12,6 +14,7 @@ import {
   routeMetadata,
   sitemapUrl,
   templatesShareImages,
+  websiteJsonLd,
 } from "../../lib/siteMetadata";
 
 const ORIGINAL_SITE_INDEXING = process.env.SITE_INDEXING;
@@ -66,6 +69,9 @@ describe("routeMetadata", () => {
     });
     expect(meta.title).toBe("Learn");
     expect(meta.description).toBe("Copy");
+    expect(meta.openGraph?.description).toBe("Copy");
+    expect(meta.openGraph?.title).toBe("Learn");
+    expect(meta.twitter?.description).toBe("Copy");
     expect(meta.alternates?.canonical).toBe("/learn");
     expect(meta.openGraph?.url).toBe("/learn");
   });
@@ -99,6 +105,32 @@ describe("routeMetadata", () => {
   });
 });
 
+describe("absoluteSiteUrl", () => {
+  it("uses the configured origin, which is production when no app origin is set", () => {
+    delete process.env.CLOUDRON_APP_ORIGIN;
+    expect(PRODUCTION_SITE_ORIGIN).toBe("https://communityrule.info");
+    expect(configuredSiteOrigin()).toBe(PRODUCTION_SITE_ORIGIN);
+    expect(absoluteSiteUrl("/")).toBe("https://communityrule.info");
+    expect(absoluteSiteUrl("/about")).toBe("https://communityrule.info/about");
+  });
+
+  it("follows CLOUDRON_APP_ORIGIN so a staging build does not advertise production", () => {
+    process.env.CLOUDRON_APP_ORIGIN = "https://staging.communityrule.info";
+    expect(absoluteSiteUrl("/learn")).toBe(
+      "https://staging.communityrule.info/learn",
+    );
+  });
+
+  it("builds a WebSite block with no search action", () => {
+    expect(websiteJsonLd("https://communityrule.info")).toEqual({
+      "@context": "https://schema.org",
+      "@type": "WebSite",
+      name: "CommunityRule",
+      url: "https://communityrule.info",
+    });
+  });
+});
+
 describe("sitemapUrl", () => {
   it("resolves paths against the production origin", () => {
     expect(sitemapUrl("/")).toBe(PRODUCTION_SITE_ORIGIN);
@@ -137,7 +169,8 @@ describe("originFromHost", () => {
     expect(originFromHost("staging.communityrule.info")).toBe(
       "https://staging.communityrule.info",
     );
-    expect(originFromHost("communityrule.com")).toBe(PRODUCTION_SITE_ORIGIN);
+    expect(originFromHost("communityrule.info")).toBe(PRODUCTION_SITE_ORIGIN);
+    expect(originFromHost("communityrule.com")).toBe("https://communityrule.com");
   });
 
   it("keeps http for localhost so local previews resolve", () => {